Happy Holidays from Beth Ferester & Company
I love this time of year – the weather finally gets a bit cooler, business slows down just enough to allow us to fine-tune our goals for next year, and…
5 Step Guide to Selling Your House – Step 5: Racing to the Finish Line
With our first four steps now behind us, we have so far done a great job of staging, pricing, marketing and negotiating the deal on our listing, which leads us…
5 Step Guide to Selling Your House – Step 4: The Art of Negotiation
Negotiation is an art, and one that is perfected over many years of experience. Not all real estate agents perform well in a negotiation and that can cause a home…
5 Step Guide to Selling Your House – Step 3: Marketing Your Home For Sale
There are many aspects involved in effectively marketing your home for sale, each equally important and each dependent on the others for combined success. To some, it may seem simple…
5 Step Guide to Selling Your House – Step 2: Staging
At Beth Ferester & Company, we feel that staging a home prior to listing can be as important as pricing. Through years of experience, we have seen homes sell for…
5 Step Guide to Selling Your House – Step 1: Pricing
At Beth Ferester & Company, we don’t just list homes for sale – WE SELL THEM. Unlike some other Realtors, we limit our inventory of listings to allow us to…
The Woodlands Loves Art
When George Mitchell planned The Woodlands township, he and his wife Cynthia were determined to make art one of the defining features of the community’s landscape. Today, The Woodlands boasts…
Halloween Tricks and Treats
With the exception of Christmas, Halloween has become the most anticipated holiday of the year. I cannot drive through The Woodlands at the moment without being spooked by giant…
Cybercrime – The Crime of our Time
When it comes to guarding our personal safety, money is no object. In fact, Americans spend over $20 billion a year on home security systems to protect our families and…
Furniture Arrangements
One of the easiest ways to update your home’s look is to simply rearrange your existing furniture and add some small detail or accent pieces. If you’re in the mood…
