There are many aspects involved in effectively marketing your home for sale, each equally important and each dependent on the others for combined success. To some, it may seem simple – take a few pictures, make a basic brochure, submit the listing to MLS, then sit back and wait for the sale. But that is not the case at all. When I first started in Real Estate almost 36 years ago, I would always tell my sellers that there were two basic types of marketing – Print marketing and People marketing. Even today, the people marketing is as important as it was back then, but “print” marketing has expanded to include dozens of multi-media and online options.
Before we can market a property, we send a professional photographer to a house for a full photo shoot that includes day and, often, night shots as well as video. This is done after our stagers have professionally tweaked the home to ensure it is being shown at its best. We also have the option of producing a Mattaport video like the one shown above, which provides a dollhouse-like tour of a property. All photographic material will be used to create a professionally printed brochure as well as an online presence.
Even with all the choices in media and online, I firmly believe that personally marketing your home is what makes the difference, and that is one of our primary focuses at Beth Ferester & Company. Consistent with our emphasis on total personal service, the first place we market your home is within our own office of top producing, quality agents. Our agents each have a database of prospective buyers to reach out to when one of our listings matches their criteria.
Beyond our own agents, we reach an additional 26,000+ agents through our MLS system, HAR.com, which can translate into reaching millions of prospects through uploads to Zillow, Trulia, realtor.com, Red Fin, and dozens of other sites. We also reach out to external agents through our “Ferester Fabs,” a weekly mail-out that shares our new listings, price reductions, or any other news we want to share about our listings. And we still do it the old fashioned way too – we research agents who are active in the areas surrounding our listings and we reach out to them by phone, text, email, or we may even send them one of our color brochures.
Over the years, much of the traditional print marketing in magazines and newspapers has been replaced by cyber marketing, which we do through our own web site and social media outlets such as Facebook, Twitter, Instagram and others. We do still use magazines, real estate booklets and newspapers, both local and international, depending on the property and whether we feel it will benefit the home we are marketing. We spend many hours a day marketing our listings and have team meetings every week to discuss marketing choices and to share ideas and lessons learned.
At Beth Ferester & Company, we only have the highest caliber agents, all employing the most effective marketing techniques available. We don’t just list homes, we make sure they sell for the highest possible price in the shortest time. Call us today to get a free market analysis of your home and helpful hints on how to keep your home updated and ready for the market. Let our success lead to yours when selling your home.