At Beth Ferester & Company, we don’t just list homes for sale – WE SELL THEM. Unlike some other Realtors, we limit our inventory of listings to allow us to focus our full attention on getting our houses sold. In this series of blogs, we want to share with you the...

At Beth Ferester & Company, we feel that staging a home prior to listing can be as important as pricing. Through years of experience, we have seen homes sell for much higher prices and must faster when they have been staged. Why do you think new home builders have a...

There are many aspects involved in effectively marketing your home for sale, each equally important and each dependent on the others for combined success. To some, it may seem simple – take a few pictures, make a basic brochure, submit the listing to MLS, then sit...

Negotiation is an art, and one that is perfected over many years of experience. Not all real estate agents perform well in a negotiation and that can cause a home seller unwanted stress. Agents need to know the right things to say and do in order to attain the best...

With our first four steps now behind us, we have so far done a great job of staging, pricing, marketing and negotiating the deal on our listing, which leads us to the final step – the “race to the finish line”. Is this easy? No, not at all. At this point in the...